How Airbnb Improves Product and Marketing with Data Science

How Airbnb Improves Product and Marketing with Data Science

Airbnb has made no secret of its heavy use of data science to build new product offerings, improve its service and capitalize on new marketing initiatives.

Data Tackles Diversity

Data Tackles Diversity

Airbnb uses data to not only improve their service and search, but their hiring practices and customer groups as well.

Improving Search Using Data

Improving Search Using Data

The search function on the Airbnb website is its core. Its search has been carefully honed to every step astonish, astound, and please customers.

Using Data to Determine Host Preferences

Using Data to Determine Host Preferences

The idea behind Airbnb is rather simple: connect individuals looking for lodging with those looking to rent out their property.

the "Airbnb Experience"

the "Airbnb Experience"

When guests arrive at their host's home, are greeted, settle in, and start to explore, this is when the "meat and potatoes" of data science come together.

Split-testing to improve the procedure

Split-testing to improve the procedure

Split tests are frequently used by Airbnb as well. These are what they refer to as "experiments," and they are routinely carried out at all stages of development, from conception to conclusion and beyond.

With an Eye on the Future

Due to its ongoing data-driven self-improvement, Airbnb is also breaking new ground where rules and regulations have not yet caught up.

Vista Academy

Vista Academy

Data is the Voice of the Customer, Data Science is the Interpretation of that Voice

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