📊 KPIs vs. Metrics — What’s the Difference?
While often used interchangeably, KPIs and Metrics serve different purposes:
🔑 Key Performance Indicators (KPIs)
- Strategic measures tied to business objectives
- Answer: “Are we achieving our goals?”
- Limited in number (focus areas)
- Examples: Revenue Growth %, Customer Retention Rate
📏 Metrics
- Operational measures tracking specific activities
- Answer: “How are we performing daily?”
- Broad in scope, detailed in nature
- Examples: Website Visits, Avg. Order Value, Call Wait Time