👥 Customer Segmentation
Customer segmentation is the practice of dividing customers into groups based on shared characteristics. It enables businesses to design personalized marketing strategies for each group instead of a one-size-fits-all approach.
- ✔ Demographic segmentation: age, gender, income, education
- ✔ Behavioral segmentation: purchase history, browsing activity
- ✔ Psychographic segmentation: interests, values, lifestyle
- ✔ Geographic segmentation: city, region, climate
Example: Spotify segments users based on listening habits to recommend playlists and personalized promotions.